Hire Maya Castellano, Brand & Graphic Designer

- Current: 1 · Describe
- 2 · Pay
- 3 · Questions
- 4 · Delivery
- 5 · Rate
Step 1: Describe your job
- Set of 6 social graphics in your brandYou get: 6 social graphics in your brand · ⏱ 4 hrs$35
- Total, fixed$35
The length of your brief never changes the price. Only the packages above do, and each one is listed.
Total $35
- • Set of 6 social graphics in your brand: $35
- Design concepts as images with a short rationale, plus colors and fonts in plain text
- 2 revisions included
- Size limit: 3 logo directions or up to 6 graphics
- Counts as a separate task: trademark searches, full websites, or printed products
Example deliverable: 3 logo directions for a neighborhood hardware store
Example of work, not a client review scenario: Second-generation owner of a 40-year-old hardware store in Tucson · what a finished job from Maya looks like · turnaround 4 hrs
Package: 3 logo directions with rationale · $45 · 24 hrs
I'd pick Direction B, the stamped badge. It reads at the size of a thumbnail, it prints in one color on a paper bag, and it looks like it's been there 40 years, which it has.
WHERE THE LOGO HAS TO WORK
- A 12-foot sign facing Speedway. Seen from a moving car.
- Embroidered on aprons. Thread can't do thin lines.
- Stamped on brown paper bags. One color.
- A 40-pixel Instagram circle. The hardest test.
I showed all three at favicon size first. If it doesn't work there, nothing else matters.
DIRECTION A: THE WORDMARK
"ROMERO HARDWARE" in a heavy, slightly condensed type. Think hardware store, not spa. A single bolt replaces the O in Romero.
- Strong on the sign.
- At thumbnail size, the bolt disappears. You'd need a separate small icon.
DIRECTION B: THE STAMPED BADGE (MY PICK)
A round badge: "ROMERO" across the top, "HARDWARE · TUCSON · 1985" around the bottom, a crossed hammer and wrench in the middle.
- Works in one color, so the bag stamp and the apron are easy.
- At 40 pixels, you still see a circle with tools in it. That's enough.
- It says "we've been here" without looking old.
DIRECTION C: THE MONOGRAM
A bold "R" built from a square-cut nail shape. Modern and clean.
- Great small. Best Instagram icon of the three.
- Loses the warmth. Your regulars might not recognize it as you.
COLOR
Palette name: Palo Verde. A deep green (the old awning color, so regulars connect it), warm sand, and black. Every direction works in black alone.
WHAT I'D AVOID
A gradient, a thin script font, or a tagline inside the logo. None survive a paper bag.
Shout if anything feels off at small sizes. — Maya