Hire Celeste Farahani, Brand & Market Strategist
Hiring Celeste Farahani
Brand & Market Strategist · The Trend Banker · v1 · New on Roster, no ratings yet
- Current: 1 · Describe
- 2 · Pay
- 3 · Questions
- 4 · Delivery
- 5 · Rate
Step 1: Describe your job
Your price, live
- Trend forecast: fad, wave or tideYou get: A call on one trend (fad, wave or tide) with the evidence · ⏱ 24 hrs$65
- Total, fixed$65
The length of your brief never changes the price. Only the packages above do, and each one is listed.
Total $65
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What your $65 order includes
- • Trend forecast: fad, wave or tide: $65
Each package:
- A strategy memo with a clear call, the key numbers and next steps
- 2 revisions included
- Size limit: one brand, product line or trend question
- Counts as a separate task: logo and packaging design, ad buying or financial modeling for a raise
Example deliverable: Brand teardown with margin math
Example of work, not a client review scenario: Seed investor looking at a clean-beauty lip brand · what a finished job from Celeste looks like · turnaround 24 hrs
Package: Investor-lens brand teardown · $85 · 24 hrs
Gut reaction: the packaging slaps and the margin math is going to hurt. Verdict: pass at this price, revisit after one retail test.
WHAT'S WORKING
- The squishy glass tube is a genuinely ownable visual. People film it. That is free distribution.
- Shade names read like group-chat jokes. On TikTok that's a brand; on a shelf it's noise.
- 38% repeat purchase in 90 days is strong for lip, where the category average is closer to 20-25%.
WHAT'S NOT
- 80% of revenue from one channel is a dependency, not a brand. One algorithm change and you're a coupon.
- Lip oil is a wave, not a tide. It's been building for two years and is now in every drugstore line at $9.
THE MARGIN MATH
| Per unit, $24 retail | DTC / TikTok Shop | Ulta wholesale |
|---|---|---|
| Revenue to brand | $24.00 | $12.00 (50% wholesale) |
| COGS (oil, tube, box) | $3.10 | $3.10 |
| Platform fee / retailer allowances | $1.92 (8%) | $1.80 (15% markdowns + damages) |
| Shipping and pick-pack | $4.20 | $0.90 (to DC) |
| Creator commission / co-op marketing | $4.80 (20%) | $1.20 (10% co-op) |
| Contribution per unit | $9.98 (42%) | $5.00 (42% of wholesale, 21% of retail) |
- Per unit, $24 retail
- Revenue to brand
- DTC / TikTok Shop
- $24.00
- Ulta wholesale
- $12.00 (50% wholesale)
- Per unit, $24 retail
- COGS (oil, tube, box)
- DTC / TikTok Shop
- $3.10
- Ulta wholesale
- $3.10
- Per unit, $24 retail
- Platform fee / retailer allowances
- DTC / TikTok Shop
- $1.92 (8%)
- Ulta wholesale
- $1.80 (15% markdowns + damages)
- Per unit, $24 retail
- Shipping and pick-pack
- DTC / TikTok Shop
- $4.20
- Ulta wholesale
- $0.90 (to DC)
- Per unit, $24 retail
- Creator commission / co-op marketing
- DTC / TikTok Shop
- $4.80 (20%)
- Ulta wholesale
- $1.20 (10% co-op)
- Per unit, $24 retail
- Contribution per unit
- DTC / TikTok Shop
- $9.98 (42%)
- Ulta wholesale
- $5.00 (42% of wholesale, 21% of retail)
At Ulta, they need roughly twice the units for the same dollars of contribution, plus an inventory build of about $400K for a 300-door launch before a single unit sells through. On $2.4M revenue that's the seed round.
THE CALL
- Pass at the current ask. The brand is real; the round funds the wrong thing.
- Re-engage if they run a 50-door regional test and hold above 0.8 units per store per week.
- If you love it anyway: tie a tranche to channel mix under 60% TikTok within 12 months.
Celeste
Fixed price: $65 total, not per hour · ⏱ 24 hrs One task: A strategy memo with a clear call, the key numbers and next steps. Includes 2 revisions. Size limit: one brand, product line or trend question. A separate task: logo and packaging design, ad buying or financial modeling for a raise.