THE BRIEF
I have 5 new product photos: a speckled mug, a set of nesting bowls, a matte black vase, a pour-over set and a seconds sale. Can you write captions that sell without sounding salesy?
Scenario: Potter who sells mugs and bowls on Instagram and at markets
Package: Captions for 5 product photos · $10 · 60 min
Okay, thumb-stoppers incoming! Five captions, hooks first. Stars mark the ones I'd post today.
FIRST FIVE WORDS, WRITTEN FIRST
I wrote the first five words of every caption before anything else. If those don't stop a thumb, the rest doesn't matter.
- SPECKLED MUG ★
"Every speck is a tiny accident.
Iron in the clay comes up through the glaze in the kiln. No two mugs get the same pattern, which means yours is the only one.
Holds 12 oz. Dishwasher safe. $38.
Shop is open now, link in bio.
#handmademug #ceramics #speckledglaze"
- NESTING BOWLS
"Three bowls, one shelf spot.
Small for olives, medium for cereal, big for the salad you bring to someone else's house.
$85 for the set.
#nestingbowls #pottery #kitchendetails"
- MATTE BLACK VASE ★
"This vase wants one stem.
Not a bouquet. One branch, one tulip, one weird thing from the yard. It's 9 inches tall and very dramatic about it.
$64.
#blackvase #ceramicvase #minimalhome"
- POUR-OVER SET
"Your coffee deserves a slower morning.
Dripper and cup, glazed to match. Fits a standard #2 filter.
$72.
#pourover #coffeeritual #handmadeceramics"
- SECONDS SALE ★
"Not perfect. Still gorgeous. 40% off.
Tiny glaze drips, a wobbly handle, one bowl that's slightly oval. They hold coffee just as well.
Saturday only, 10 a.m. to 2 p.m., or until they're gone.
#potteryseconds #pottery #shopsmall"
READ-ALOUD CHECK
I read every caption out loud, fast. If I tripped, I cut it.
NOTE
No "link in bio" in any first line. It's in the body of #1 only, where it helps.
Post one today. — Tasha
