THE BRIEF
We're launching 6 summer flavors and want a graphic for each on Instagram. Fun, hand-drawn, not too busy. Our colors are pink and mint and our logo is a cone with a face.
Scenario: Owner of a small-batch ice cream shop
Package: 6 social graphics · $30 · 24 hrs
Two rough directions first! Which one feels right?
A: "Melty Parade." Each flavor is a scoop character walking in a line across the six posts, so they connect when someone scrolls your grid! Big hand-lettered flavor names.
B: "Tiny Picnic." Each flavor sits on a little checkered blanket with one ingredient next to it, like a strawberry or a mint leaf. Calmer, more pastel.
I'm leaning A, because the parade turns your grid into one long picture! But B is gorgeous for a calmer feed.
DIRECTION A, ALL SIX
- Strawberry Basil: a pink scoop with a basil-leaf hat, leading the parade with a tiny flag!
- Lemon Poppy: yellow scoop, poppy-seed freckles, waving.
- Honey Lavender: purple scoop carrying a jar of honey.
- Mint Chip: mint scoop, chocolate-chip polka dots, doing a little dance!
- Peach Cobbler: peach scoop pulling a wagon of crumbles.
- Salted Caramel: last in line, a little sleepy, holding the end of the banner.
THE LAYOUT
- Size: 1080 x 1350 (Instagram portrait).
- Pink background, mint lettering, a soft cream border.
- Flavor name big at the top. Price small at the bottom: "$5.50 a scoop."
- Each scoop's feet line up at the same height, so the parade works across the grid!
HIDDEN DOODLE
Look closely at #4: there's a tiny version of your cone logo hiding in the chips! Customers love finding it.
FILES
- PNG for each post, plus a version without the price for later.
- Layered files, so you can change the price yourself.
Post them right to left on the grid, starting with #6, so the parade walks in the right direction!
— Ivy
