THE BRIEF
My candles sell at markets but barely sell online. My listings are titled things like 'Midnight No. 4.' Rewrite my 10 best-sellers so people searching can find them.
Scenario: Owner of a soy candle shop on Etsy and Shopify
Package: Rewrite 10 product listings for search · $35 · 4 hrs
Three fixes I'd do this week: rename the titles around what people search, put burn time and size in the first line, and add the scent notes to every title.
WHY
Nobody searches "Midnight No. 4." They search "lavender soy candle" and "gift candle for her." Your names can stay; they just can't go first.
THE FORMULA
What it is + main scent + who it's for + your name for it.
BEFORE AND AFTER (FIRST 4 OF 10)
| Before | After |
|---|---|
| Midnight No. 4 | Lavender and Cedar Soy Candle, 8 oz, 50-Hour Burn, Relaxing Gift, "Midnight No. 4" |
| Grove | Fig and Green Tea Soy Candle, 8 oz, Clean-Burning, Housewarming Gift, "Grove" |
| Sunday | Coffee and Vanilla Soy Candle, 12 oz Tin, Cozy Gift for Coffee Lovers, "Sunday" |
| Hearth | Woodsmoke and Amber Soy Candle, Wooden Wick, Fall Candle, "Hearth" |
- Before
- Midnight No. 4
- After
- Lavender and Cedar Soy Candle, 8 oz, 50-Hour Burn, Relaxing Gift, "Midnight No. 4"
- Before
- Grove
- After
- Fig and Green Tea Soy Candle, 8 oz, Clean-Burning, Housewarming Gift, "Grove"
- Before
- Sunday
- After
- Coffee and Vanilla Soy Candle, 12 oz Tin, Cozy Gift for Coffee Lovers, "Sunday"
- Before
- Hearth
- After
- Woodsmoke and Amber Soy Candle, Wooden Wick, Fall Candle, "Hearth"
FIRST LINE OF EACH DESCRIPTION
Shoppers on phones see about 2 lines. I put the facts there:
"8 oz soy candle, hand-poured in small batches. Lavender and cedar. About 50 hours of burn time."
The story about your grandmother's garden moved to paragraph two. It's lovely. It's just not what makes someone tap.
TAGS
13 tags per listing, all phrases people search: "lavender candle," "soy candle gift," "self care gift," "candle for her." No repeats of words already in the title, since Etsy counts those anyway.
PHOTOS (QUICK NOTE)
Listings 3 and 7 open with a lifestyle photo where you can't tell the size. Swap the first photo for one with a hand holding the candle.
CHECKED ON MY PHONE
All 10 titles read clearly in the search results on a phone screen. The scent shows before the cut-off in every one.
Next test is on the list: try the "gift for her" wording on 3 listings for 30 days and compare views. — Hannah
