THE BRIEF
I found a great pastry chef on Instagram who works at a hotel. I want to hire her as head pastry chef for our two bakeries. Write 3 messages: first reach-out, follow-up, and a last try.
Scenario: Owner of a growing bakery hiring a head pastry chef
Package: Candidate outreach, 3 messages · $30 · 60 min
I rewrote it for the person you want, not for HR.
She doesn't care about your "fast-growing bakery brand." She cares about whether she'd get to make her own menu. So every message is about her.
MESSAGE 1 (INSTAGRAM DM)
Hi Mariela, your laminated pear tart from last week stopped me mid-scroll. That shine on the glaze is hard to do at hotel volume.
I own Hearth and Crumb, two bakeries in Oakland. We're looking for a head pastry chef who'd write the menu, not just run it. You'd pick the seasonal pastries and train a team of four.
Would you be open to a coffee at one of the shops? No pressure either way.
— Ana, owner
MESSAGE 2 (5 DAYS LATER, IF NO REPLY)
Hi Mariela, one more thing I should have said: our pastry kitchen starts at 6 a.m., not 3. Most of the hotel pastry chefs I know would sell a kidney for that.
The offer of coffee stands. Happy to send details first if that's easier.
— Ana
MESSAGE 3 (2 WEEKS LATER)
Hi Mariela, last note from me, promise. If the timing's wrong, I get it. If you ever want to make a menu that's fully yours, I'd love to hear from you, now or next year.
Either way, keep posting those tarts.
— Ana
WHY IT WORKS
- First line is about her work, specifically.
- The offer is what she'd get to do in month one: write the menu.
- Message 2 adds one new reason. It doesn't just say "following up."
- Message 3 leaves the door open. She'll remember that.
Let's find them. — Carolina
